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5 Practical Ways to Use Generative AI 

The rise of generative AI marks an opportunity for improved efficiency by automating time-consuming tasks, unlocking greater innovation in less time, and amplifying individual output and insights exponentially. As Deloitte’s 2023 Global Human Capital Trends report highlights, artificial intelligence and machine learning will contribute to a projected 37% boost in labor productivity by 2025.  

Powered by advances in deep learning, tools like ChatGPT, BARD, Claude, and DALL-E can now generate human level text, code, images, and more. Those who fail to adopt these technologies risk falling behind. 

But what exactly is generative AI, and how can individuals and businesses start harnessing it responsibly? 

In this blog, we’ll unpack key capabilities and use cases to help spur ideas on how you can begin using it. We’ll also contrast how generative AI diverges from search engines like Google in its conversational, adaptive nature. 

While still an emerging technology, generative AI promises to reshape how we create, connect, and problem solve by automating routine tasks and providing customizable building blocks for humans to refine. Exciting times, but as with any rapidly evolving technology, ethical adoption remains paramount. 

Table of Contents: 

  1. What is Generative AI? 
  1. How is it Different from Google? 
  1. 5 Practical Ways to Use Generative AI 
  1. Bonus Tip – Know How to Prompt The AI   
  1. Cautionary Note 
  1. Wrap Up 

What is Generative AI? 

Generative AI is a type of artificial intelligence that focuses on creating new content, whether it be text, images, computer code, or even music.  

Unlike traditional AI that is designed to analyze and interpret data, generative AI is all about producing new material. For example, you can use a tool like ChatGPT and ask it to craft an email response, make a power point outline, create an image for social media etc. 

How is it Different from Google? 

Generative AI tools like Claude, ChatGPT, and Google’s Bard take a distinctly different approach to providing information than traditional search engines like Google. 

The most notable difference is the nature of the output. Generative AI systems produce original, conversational responses synthesized from their vast training data. So, you can have a nuanced, human-like exchange covering conceptual questions, creative ideas, or even assistance with coding or math problems. Their responses are conversational and adaptive. 

In contrast, Google search provides links and excerpts directly from existing web pages. While comprehensive in retrieving pre-existing information, it does not create new content or have a back-and-forth discussion. 

For example, a small business owner could describe their store and products to a generative AI, which can then provide customized messaging ideas for marketing campaigns tailored to their goals and target audience. This level of innovative, personalized content creation would not be possible by simply searching terms on Google. 

This ties into the interaction style. You can have an interactive, dialogue-based experience with generative AI, posing follow-up questions and digging deeper into concepts. But Google is limited to one-way search queries, giving you results but not conversing. 

Generative AI tools act as creative assistants that can save you time and effort. Rather than having to extensively research concepts on Google, you can have a personalized dialogue where the AI generates customized content and ideas tailored to your specific needs and context. This allows for more efficient content creation, marketing brainstorming, or problem-solving. 

Let’s explore some practical ways generative AI tools like ChatGPT can improve business productivity across diverse areas, from summarization to brainstorming. 

5 Practical Ways to Use Generative AI 

  1. Summarize documents, PDFs, meeting notes etc. 

Leverage AI tools to efficiently condense lengthy documents, saving considerable time for businesses and marketers. AI can swiftly extract key points from dense reports or detailed meeting notes, providing easily digestible summaries. This rapid processing avoids information overload and is adaptable to various document types, ensuring that you grasp the essential insights without getting bogged down in complexity. 

Pro Tip: For large documents, use Claude as it has the largest context window of the top LLMs. Claude can easily process 10, 20, or even 100pg documents. 

  1. Brainstorm and get inspiration 

Overcome creative blocks with the support of AI tools like ChatGPT, a dynamic aid for brainstorming. It not only offers unique ideas that might elude the human mind but also proposes relevant queries to further spark creativity. Consider ChatGPT your ever-ready partner in imagination, enriching your ideation process with its continuous stream of inventive suggestions. 

Pro Tip: Open multiple LLMs like Chat GPT, Claude, and BARD, and past your prompt into all of them. Each tool has slight strengths and weaknesses, so inputting your prompt across platforms allows you to analyze differences and determine which output you prefer. 

  1. Use it as a research assistant 

AI revolutionizes customer and market research, offering insights and connections beyond manual capabilities. ChatGPT and similar tools analyze extensive data, uncovering hidden opportunities and insights. By linking disparate information, AI elevates research, delivering a broader and more productive analytical scope than traditional methods. 

Pro Tip: When doing research, you should use an AI tool that is connected to the internet. You can do this with a paid account on ChatGPT, but you can also do it for free with BARD and Bing Chat. 

  1. Image generation 

AI facilitates the creation of visually engaging social media posts, a task traditionally demanding considerable resource. It enables effortless generation of visual content suitable for various situations. 

Pro Tip: Like the previous tip, you will need a paid account to access image creation with ChatGPT or you can access DALL-3(Image creator) for free through Bing Chat. 

  1. Write content 

AI assists in generating high-quality content, from website copy to social media captions, aligning with your brand’s style and voice. It streamlines content creation and ensures tone, clarity, and consistency, catering to your audience’s preferences. This approach not only maintains your brand’s voice across various channels but also enhances the shareability of your content. 

Pro Tip: We have found that Claude is by far the best AI tool for writing that sounds natural. It is also important to provide the tool you are using with as much information as possible when asking it to write content for you. 

Bonus Tip – Know How to Prompt The AI  

Crafting effective prompts for generative AI can seem tricky, but following some key tips can set you on the path to success.  

Begin by clearly laying out the situation and objectives so your AI assistant understands the context. Be as detailed and specific as possible when explaining the desired outcome. Think of it as a collaborative back-and-forth conversation and integrate relevant personal details to customize the experience. Offer positive examples of what you’re looking for, as well as negative models to avoid.  

Testing prompts and refining them based on the AI’s responses will help sharpen the quality over time through an iterative process. The more tailored and well-defined the prompt, the better your AI companion can assist you. 

Here is an example of a poor way to prompt and how to make it better. 

Bad Prompt: 

“Can you write some marketing copy for a smartphone app about exercise routines?” 

Why it’s not good: 

  • No company or product details 
  • No direction on objectives or style 

Better Prompt: 

“We are a digital marketing agency creating an ad campaign for Client X’s new smartphone app that delivers customizable exercise routines. Please write a social media post to promote the app to fitness-focused consumers across Facebook and Instagram. The copy should highlight the customization benefit and app’s ability to adapt routines to each user’s goals in an inspiring, motivating style.” 

Why It’s better: 

  • Outlines client, product/service details 
  • Specifies channel and target demographics 
  • Sets creative objectives and copy style parameters 
  • Higher chance post drives desired engagement 

Cautionary Note 

It’s important to remember that generative AI tools are still emerging technologies. As amazing as the outputs can be, they can sometimes be misleading. 

These systems don’t inherently have human values, judgment, or accountability. Their knowledge comes from finding patterns in text, not lived experience. As a result, we need to apply our own critical thinking when evaluating what they create. 

Our advice is to treat generative AIs like helpful assistants offering suggestions, not final authorities. Their capabilities can undoubtedly increase productivity and spark creativity. But the context, accuracy and ethical soundness of anything produced needs to must be reviewed before acting upon or sharing widely. 

Wrapping Up 

Generative AI models like Claude, ChatGPT and DALL-E enable the automated creation of original content across text, images, code and more. This diverges fundamentally from search engines like Google in the conversational, adaptive nature of engagements. 

Individuals and businesses stand to gain immense productivity gains from delegating routine work to generative AI systems, freeing up time for more strategic priorities. But responsible implementation remains critical as the technology continues rapidly advancing. 

While future capabilities are difficult to predict, one certainty is generative AI’s transformative impact on how we create, connect, and problem-solve. Adopting this technology presents individuals and organizations with the opportunity to invent the future.