Storytelling That Makes Public Service Human
One of the standout sessions at this year’s CAPIO Conference was the keynote from NBC 7 San Diego storyteller Joe Little, who shared practical advice on how communicators can create more meaningful and memorable stories. His message was clear: great storytelling is not about projects, policies, or agencies. It’s about people.
From Audit to Action: How Sustainability Reviews Can Strengthen Your Brand
In honor of Earth Week, we’re proud to share a recent project that brought together environmental stewardship, operational insight, and strategic communications. Over the past several months, volunteers from the Hilton Head Island Chamber’s Environmental Affairs Committee, including our own Communications Project Manager Phoenix Smith, partnered with the Sonesta Resort to conduct a comprehensive
The Case for Audio Advertising from Legendary Ira Glass
Team CENTRIC recently attended the Interactive Advertising Bureau (IAB) Annual Leadership Meeting, where media leaders and marketers gathered to discuss the trends shaping the future of advertising and media. One standout session explored the growing impact of audio advertising, led by renowned storyteller Ira Glass, host of This American Life.
Crafting the Perfect Pitch in the New Media Landscape
In today’s fast-moving media landscape, capturing a journalist’s attention takes more than a clever hook or catchy subject line. CENTRIC recently attended the Public Relations Society of America’s (PRSA) “Crafting the Perfect Pitch” webinar, where PR coach and former journalist Michael Smart shared smart, actionable strategies for building meaningful media relationships and ultimately landing
Using the 2025 State of Digital Report to Drive Smarter Strategies
The digital landscape isn’t just changing—it’s evolving at lightning speed. Every year, the State of Digital Report reveals the seismic shifts in how audiences engage, consume, and connect. The 2025 edition is no different. According to the report, digital now accounts for 74.4% of total U.S. ad spend, with mobile usage and programmatic advertising
Why Listening Should Come First: A Lesson from the CAPIO 2025 Conference
At this year’s California Association of Public Information Officials (CAPIO) conference in Napa, I attended a powerful session titled “Listening to and engaging with residents, especially those who have been ignored in our community’s past.” Led by Dr. Ashley English and Dr. Jacqueline Lambiase from TCU’s College of Communications, the session was a timely