Encouraging Creative Experiments in Communications
In a recent webinar hosted by the Public Relations Society of America (PRSA), Jenna McMullin, Vice President and CEO of Lockhead Martin Space, emphasized the importance of giving communication professionals the permission to experiment when driving innovation and engagement. McMullin explored what happens when communication professionals feel confined by rigid expectations and fear of
How to Create a Company’s Purpose and Brand DNA to Stand out
At a recent Public Relations Society of America (PRSA) event, Jason Greenspan, Senior Vice President and Head of Client Service at The Grossman Group, highlighted the importance of crafting a clear, purpose-driven brand strategy. The core takeaway was simple: a company’s purpose serves as the foundation for everything, from business decisions and culture to
The Buyer and Customer Journey for Nonprofits and Government Agencies
For nonprofits and government agencies, understanding how people interact with your services or programs is very important. Two paths can guide this interaction - the buyer’s journey and the customer’s journey - but since these agencies do not focus on sales, it’s about building trust and fostering long-term engagement.
Harnessing the Power of User-Generated Content (UGC) for Brand Marketing
In today’s social landscape, User-Generated Content (UGC) has become a pillar of successful brand marketing strategies. UGC not only offers social proof, or a social endorsement, but also drives engagement by turning customers into brand advocates. With the rise of social media and the shift towards more authentic and relatable content, utilizing UGC can
Word-of-Mouth Marketing: The Power of Personal Recommendations
Word-of-mouth (WOM) marketing is proving to be one of the most effective marketing strategies out there. It refers to the support of a product or service from a satisfied customer to a potential customer. Unlike traditional advertising, WOM marketing relies on genuine experiences and personal connections, making it one of the most trusted and
Tuning in to an Untapped Market: Connected TV Advertising
Are you looking for a new and innovative way to add to your advertising omnichannel? Connected television (CTV) advertising is rapidly becoming an emerging disruptor in the digital marketing landscape. While traditional television advertising has been around for over 80 years, the movement towards smart technology has commanded the market share to move from traditional advertising