How to Calculate Unit Economics for Your Business
Unit economics is a key concept that every business owner needs to understand if they want to have a profitable business. It refers to the profitability economics associated with acquiring and serving each individual customer. In simple terms, unit economics allows
The Fundamentals of Website Analytics
Website analytics provides you with valuable data and insights into how users interact with your website. Understanding website analytics allows you to gain a competitive advantage and create a more positive user experiences for your website visitors. This beginner’s guide
How to Measure Brand Awareness: 5 Effective Methods
Building brand awareness is vital in marketing. Yet, claiming to “boost awareness” isn’t enough. Given the challenges in measuring these campaigns and their ripple effects across various touchpoints, how can we gauge their success? Explore five methods to assess your