Storytelling That Makes Public Service Human
One of the standout sessions at this year’s CAPIO Conference was the keynote from NBC 7 San Diego storyteller Joe Little, who shared practical advice on how communicators can create more meaningful and memorable stories. His message was clear: great
From Audit to Action: How Sustainability Reviews Can Strengthen Your Brand
In honor of Earth Week, we’re proud to share a recent project that brought together environmental stewardship, operational insight, and strategic communications. Over the past several months, volunteers from the Hilton Head Island Chamber’s Environmental Affairs Committee, including our own
Crafting the Perfect Pitch in the New Media Landscape
In today’s fast-moving media landscape, capturing a journalist’s attention takes more than a clever hook or catchy subject line. CENTRIC recently attended the Public Relations Society of America’s (PRSA) “Crafting the Perfect Pitch” webinar, where PR coach and former journalist
Using the 2025 State of Digital Report to Drive Smarter Strategies
The digital landscape isn’t just changing—it’s evolving at lightning speed. Every year, the State of Digital Report reveals the seismic shifts in how audiences engage, consume, and connect. The 2025 edition is no different. According to the report, digital now
Word-of-Mouth Marketing: The Power of Personal Recommendations
Word-of-mouth (WOM) marketing is proving to be one of the most effective marketing strategies out there. It refers to the support of a product or service from a satisfied customer to a potential customer. Unlike traditional advertising, WOM marketing relies
Tuning in to an Untapped Market: Connected TV Advertising
Are you looking for a new and innovative way to add to your advertising omnichannel? Connected television (CTV) advertising is rapidly becoming an emerging disruptor in the digital marketing landscape. While traditional television advertising has been around for over 80 years, the
7 Questions to Ask Before Launching Paid Campaigns
Have you ever rushed into launching paid ad campaigns, only to find disappointing results? Maybe clicks were low or conversions lacked, leaving you puzzled as to what went wrong. The problem is that many businesses fail to do their research
Stages of Customer Awareness: Strategies to Guide Customers
Have you ever wondered why some customers discover and research your business long before ever making a purchase, while others seem to show up and buy out of the blue? Eugene Schwartz sought to explain this customer journey towards purchase
How to Set Better Goals Guide For Business Owners
Setting clear, focused goals is fundamental for any business leader aiming to drive growth and success. In this blog post, we aim to do exactly that, teach you how to set better business goals. Most entrepreneurs struggle to define objectives
How to Calculate Unit Economics for Your Business
Unit economics is a key concept that every business owner needs to understand if they want to have a profitable business. It refers to the profitability economics associated with acquiring and serving each individual customer. In simple terms, unit economics allows