The Case for Audio Advertising from Legendary Ira Glass
Team CENTRIC recently attended the Interactive Advertising Bureau (IAB) Annual Leadership Meeting, where media leaders and marketers gathered to discuss the trends shaping the future of advertising and media. One standout session explored the growing impact of audio advertising, led
A Q&A About Media Buying During Political Season
Political season is in full swing, and for those of us involved in media buying for clients, it can pose some challenges to facilitating a campaign. Often, those who are engaging in political advertising will buy up large amounts of
How to Plan a Professional Photoshoot
Photoshoots play a pivotal role in helping a company or brand spread the word about their products and services. When properly done, one photoshoot can provide timeless content that can be used across multiple mediums for your business: social media,