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Did you know…

Google gives nonprofits up to $10,000 per month in Ad Grants?

Only 4% of nonprofits take advantage.

maximize your nonprofit reach

83%

83% of San Diegans report benefitting from a nonprofit in the past 12 months

REACH

Optimize your online presence to connect with those passionate about your cause. By improving visibility on search engines like Google, you can spread your mission to more people motivated to help.

EXPERIENCE THAT DRIVE RESULTS

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Recruitment 0
Public Health 0
Healthy RETAIL 0
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what can google ad grants do for your nonprofit?

Google Ad Grants helps nonprofits share their programs and causes with the world. Raise awareness of your services, attract donors, and recruit new volunteers using Google search ads.

Engage your community

Engage your community

Boost online giving

TV, radio, out-of-home, print and digital media buying

Grow volunteer oportunities

Programmatic display, video, CTV/OTT and social media 

Measureable impact

Branding, collateral, videography, traditional and digital advertising 

Increase advocacy participation

Branding, collateral, videography, traditional and digital advertising 

Leverage Ad Grants to Reach those that need you or can support you. Let us Help you Make a Bigger Impact!

Are you ready to make a diference?

Elegibility Checker

Answer a few short questions to see if your non-profit is eligible.

    Is your organization registered as a non-profit, 501(c)(3) with the IRS? YesNo
    Does your organization have an EIN (Employer Identification Number)? YesNo
    Could your organization be classified as any of the following: A governmental entity, a hospital, health care organization, a school, academic institution, or university? YesNo
    Is your organization's website secured via SSL? YesNo

    GOVERNMENT CASE STUDIES

    Click sector to view sample case study

    Results Driven. Period.

    Centric provides endless possibilities and solutions that garner results. Everything is possible.

    CORE
    COMPETENCIES

    See how CENTRIC can help unlock the power of Google Ad Grants and drive impact for your nonprofit.
    CERTIFICATIONS AND COMPANY DATA
    CONTRACT VEHICLES – GOVERNMENT MULTIPLE AWARD SCHEDULES
    Marketing Strategy

    Communications and marketing plans, analytics and monitoring

    Media Placement

    TV, radio, out-of-home, print and digital media buying

    Digital Marketing & Social Media

    Programmatic display, video, CTV/OTT and social media 

    Creative Thinking & Design

    Branding, collateral, videography, traditional and digital advertising 

    Community Outreach

    Brand ambassadors, focus groups, virtual/hybrid meetings, multilingual 

    PR & Communications

    Content, earned media, public affairs, media events, webinars

    Event Planning

    Sponsorships, event marketing, logistics, volunteer coordination

    Diversity, Equity & Inclusion

    Multicultural, multilingual marketing, advertising and outreach

    OUR DIFFERENTIATORS

    CENTRIC’s signature marketing strategy combines digital and traditional media with content and outreach engagement to ensure our clients achieve their content and outreach engagement goals.

    CENTRIC knows where our client’s target audiences are, how they spend their time online, and their marketing preferences.

    How Our Google Ad Grant Management Works

    1
    Grant Application Assistance

    If you don't yet have the Google Ad Grant, our first step is guiding you through the application process to secure the grant.

    2. Strategic Campaign Build

    Next, our team constructs a strategic, tightly-themed campaign structure aligned with your marketing goals. This includes in-depth keyword research, ad copy creation, and setup.

    1
    Grant Application Assistance

    If you don't yet have the Google Ad Grant, our first step is guiding you through the application process to secure the grant.

    3. Conversion Tracking Implementation

    We'll implement advanced conversion tracking to accurately measure your advertising performance and calculate return on ad spend (ROAS).

    4. Continuous Optimization

    Through ongoing A/B testing, keyword refinement, bid strategy adjustments, and performance monitoring, we continuously optimize your campaigns for maximum effectiveness.

    5. Regular Reporting & Insights

    You'll receive regular performance reports along with insights and recommendations from your dedicated account manager to keep your stakeholders fully informed.

    6. Ad Grant Compliance Monitoring

    We closely monitor compliance with Google's Ad Grant policies to ensure your account remains eligible and avoids any potential suspensions.

    How Our Google Ad Grant Management Works

    1
    Grant Application Assistance

    If you don't yet have the Google Ad Grant, our first step is guiding you through the application process to secure the grant.

    2
    STRATEGIC CAMPAIGN BUILD

    Next, our team constructs a strategic, tightly-themed campaign structure aligned with your marketing goals. This includes in-depth keyword research, ad copy creation, and setup.

    3
    Conversion Tracking Implementation

    We'll implement advanced conversion tracking to accurately measure your advertising performance and calculate return on ad spend (ROAS).

    4
    CONTINUOUS OPTIMIZATION

    Through ongoing A/B testing, keyword refinement, bid strategy adjustments, and performance monitoring, we continuously optimize your campaigns for maximum effectiveness.

    5
    Regular Reporting & Insights

    You'll receive regular performance reports along with insights and recommendations from your dedicated account manager to keep your stakeholders fully informed.

    6
    AD GRANT COMPLIANCE MONITORING

    We closely monitor compliance with Google's Ad Grant policies to ensure your account remains eligible and avoids any potential suspensions.

    FEDERAL: See how CENTRIC can help unlock the power of Google Ad Grants and drive impact for your nonprofit.

    Leveraging GSA MAS for Transformative Impact
    Our team specializes in creating high-impact, value-focused campaigns that speak directly to government needs, leveraging our deep insight and more than 16 years of successful experience in the public sector. Together, we’ll craft compelling federal campaigns that resonate, impact, and deliver. Leverage our GSA Multiple Award Schedule (MAS) contract for a partnership that transcends typical marketing endeavors.
    GSA Multiple Award Schedule (MAS) Contract # 47QRAA23D0072

    GSA (MAS) SINs:

    • 541430 Graphic Design Services  
    • 541613 Marketing Consulting Services (GSA MAS)

    NAICS Codes: 

    • 541430 Graphic Design Services (GSA MAS) 
    • 541613 Marketing Consulting Services (GSA MAS) 
    • 541810 Advertising Agencies 
    • 541820 Public Relations Agencies 
    • 541830 Media Buying Agencies

    Contact:

    Shannon Brown, CEO
    Phone: (619)546-5390, EXT. 701 
    E-mail: shannon@centricmarketing.com 
    Website: https://centricmarketing.com 

    State and Local: California Multiple Award Schedule

    CENTRIC: Bridging Excellence in Marketing with California's Public Sector via CMAS

    CENTRIC leverages its California Multiple Award Schedule (CMAS; 4-23-08-1059), a strategic statewide contract managed by the Department of General Services, to provide specialized marketing and consulting services to California’s government and educational sectors. 

    • Streamlined Procurement: CMAS simplifies the buying process, enabling quick and efficient access to CENTRIC’s services for state and local government agencies. 
    • Diverse Clientele: Our CMAS partnership extends to various public entities, including California’s cities, counties, districts, state universities, K-12 public schools, and community colleges. 
    • Expedited Services: With CMAS, these organizations benefit from faster project initiation and streamlined service delivery. 
    • Trusted Partnership: As a pre-qualified, state-recognized provider, CENTRIC ensures compliance and high-quality solutions. 
    • Competitive Edge: Our involvement in CMAS provides a significant advantage to our clients, enhancing their capabilities in the competitive California marketplace. 

    Through our CMAS collaboration, CENTRIC is committed to enriching the capabilities of California’s public sector, ensuring the tools and support needed to thrive in today’s dynamic environment are readily available. 

    California Multiple Award Schedule (CMAS) Contract # 4-23-08-1059

    CMAS Product and Service Codes :

    • Bus Consult-Business Planning 
    • Bus Consult-Program Design 
    • Bus Consult-Program Develop 
    • Bus Consult-Project Mgmt 
    • Bus Consult-Strategic Planning 
    • Event Planning Srvc 
    • Marketing Consult 

     

    • Multimedia Consult 
    • Public Relations Consult 
    • Public Srvc Announcements Srvc 
    • Publication-Brochure 
    • Social Media Publicity Srvc 
    • Video Tape/Film Production Srv 
    • Writing Srvc 

    Contact:

    Shannon Brown, CEO
    Phone: (619)546-5390, EXT. 701 
    E-mail: shannon@centricmarketing.com 
    Website: https://centricmarketing.com 

    experience

    CENTRIC: Bridging Excellence in Marketing with California's Public Sector via CMAS
    • Altus Schools “Recruitment and Brand Awareness” (2016 – present) Brand, Media Outreach Strategy and Client Relations
    • County of Ventura “Stakeholder engagement strategic plan” ( 2023 – Present ) Client Relations, Outreach Strategy, Plan Review.
    • County of Orange Health Care Association “Prop 99/56 Smoke Free Communities and Second-Hand Smoke” campaigns (2016 – Present) Client Relations, Marketing Plans, Focus Groups, Media Strategy
    • County of San Diego “Fight the Bite” and “COVID-19” campaigns (2017 – 2021) Brand, Outreach and Media Strategy
    • County of Orange (2018 – 2021) Child Support Services Awareness, Brand and Media Strategy
    • County of San Diego COVID-19 Vaccine Campaign (2020-2022) Media Strategy and CBO Relations
    • County of San Diego Monkeypox Digital App Campaign (2022) Media Strategy and Client Relations
    • Altus Schools “Recruitment and Brand Awareness” (2016 – present) Brand, Media Outreach Strategy and Client Relations
    • City of Carlsbad “Summer Hiring” (2021 – present); “Citywide Recruitment” (2023) Digital Recruitment, Graphic Design, Social Media, Paid Search
    • Helix Electric – “Electrician Recruitment” (2019) Digital Recruitment, Social Media, Paid Search
    • North County Transit District (2016 – 2022) Media Strategy
    • HNTB/ SANDAG (2020 – 2021) I-15 SR 78 Direct Connect Public Outreach, Stakeholder strategy
    • MTS (2021 – 2022) PRONTO Outreach, Outreach Strategy and CBO Management Strategy
    • Organic Waste Recycling (2022 – Present) Client Relations, Media Strategy & Promotion
    • Rancho Water “Be a Superhero” (2023) Client Relations, Brand Strategy, Media Strategy & Promotion
    • SDGE “Fire Prevention and Safety” (2018 – 2019) Client Relations, Media Strategy & Promotion
    • SDGE “SDGE News” (2018) Website Development Strategy

    LET’S CONNECT, COLLABORATE AND SUCCEED TOGETHER!