MEET OUR CEO
As the founder and CEO of CENTRIC, Shannon brings three decades of vast experience as a dynamic and visionary leader in advertising and marketing. She has a passion for empowering organizations to reach new heights through brand strategy, outreach tactics, storytelling, and traditional and non-traditional media.
Shannon believes that purpose-driven marketing is a catalyst for positive change. At the heart of her mission is a commitment to revolutionizing business narratives, ensuring they not only resonate but also thrive in the ever-evolving market landscape. Her commitment to excellence and dedication to fostering meaningful connections has driven her to the forefront of the marketing landscape. Shannon embodies the spirit of inclusivity, diversity, and innovation in the business world.
Making a Difference
Shannon designed CENTRIC’s mission to make that difference. It’s what drives her team’s desire to provide great work for their clients. It is what motivates them to stop at no end to connect their clients’ resources, products, and services to those that can benefit. Ultimately, this mission helps the agency design work the team loves and is passionate about. It drives excitement, comradery, and accomplishment among each other. But most importantly: it inspires individuals and enriches communities.
Soaring to New Heights
Commanding a portfolio that boasts campaigns worth over $30,000,000, Shannon’s prowess is undeniable. In 2022, CENTRIC was certified as a Women’s Business Enterprise (WBE) and Women-Owned Small Business (WOSB) by the Women’s Business Enterprise National Council (WBENC) reflecting the agency’s growth and bringing added value to its clients. Success continued in 2023 due to Shannon’s astute leadership when CENTRIC was awarded a federal GSA Multiple Award Schedule (GSA MAS) as well as the California Multiple Award Schedule (CMAS), bringing more strategic options to its wonderful clients.
Community, Family, and Adventure
Shannon was born in Minnesota, grew up in both Colorado Springs and Scottsdale, and has been in San Diego since the Super Bowl of ’96. She loves giving back to the community and volunteers as a board member for the Point Loma Association, the same neighborhood she and her husband call home. She’s a proud mom of a Northeastern supply chain management student and a crazy puppy named Winston. When she’s not hard at work with the CENTRIC team, you can find Shannon at the Pilates studio, walking her dog at sunrise, or traveling around the world with her family.
Commited to Excellence
Shannon enjoys inspiring others and imparting her wisdom to assist professionals grow their businesses, programs or services to new heights. For this reason, she loves traveling and speaking to marketing, advertising and media professionals as well as aspiring entrepreneurs. On stage, Shannon is more than just an expert; she’s a motivator, an educator, and a visionary who consistently stays ahead of the game with her content.
As a 30-year industry veteran, Shannon possesses the unique ability to supercharge your business growth. Whether as a keynote speaker, a panelist, or an educational presenter, Shannon will equip you with the knowledge and tools to take your marketing, outreach or advertising game to the next level.
Signature Speaking Topics
Podcast Insights with Shannon
Elevate Your Event
Are you interested in discovering more about Shannon’s range of speaking topics? Or do you need a bespoke presentation specifically crafted for your event? We invite you to connect directly with Shannon.