Altus Schools are independent resource centers that provide a variety of learning platforms for students K-12 in Southern California designed for students with unique needs like 8n8 traditional learning environments. Currently, Altus Schools include The Charter School of San Diego, Audeo I, II, III, Mirus Secondary School, Grossmont and Sweetwater, representing 40 resource centers throughout Southern California. CENTRIC developed a strategy to found and market Altus Schools as an overarching brand, and when applicable, promote resource centers collectively and separately depending on the geographical reach and target audiences.
CENTRIC has been successful in leveraging the brand with English, Spanish, and Vietnamese media strategies that include out of home, radio, print and digital media strategies including pre-roll, CTV, display, paid search, paid and organic social. During the last 7 years of our partnership, we have been able to achieve a profitable ROI and consistent enrollment for Altus Schools with our media buying strategies. CENTRIC tracks enrollments by resource center, by ethnicity, and medium. Based on month-end enrollments and resource center capacity provided by Altus, digital targeting is updated to allocate higher percentages in areas with open seats. CENTRIC books and manages the digital and traditional media buy in-house, optimizes the campaign daily, and ensures objectives are met. Digital is the number one lead and enrollment KPI that drives the success of our efforts.
Altus Schools received 2,115 leads from digital media Fiscal Year 20-21 campaigns and, of those, 704 converted into enrollments delivering a 33% conversion. Facebook garnered 127 leads and 41 converted into enrollments, delivering a 32.3% conversion. Overall, we’ve delivered over 5 million impressions and a 92.6% increase in website traffic for Altus. Year over year, leads and enrollments continue to grow.
Branding, Planning, Implementation, Project Management, and Tracking