CENTRIC has been successful in leveraging the brand with English, Spanish, and Vietnamese media strategies that include out of home, radio, print and digital media strategies including pre-roll, CTV, display, paid search, paid and organic social. During the last 7 years of our partnership, we have been able to achieve a profitable ROI and consistent enrollment for Altus Schools with our media buying strategies. CENTRIC tracks enrollments by resource center, by ethnicity, and medium. Based on month-end enrollments and resource center capacity provided by Altus, digital targeting is updated to allocate higher percentages in areas with open seats. CENTRIC books and manages the digital and traditional media buy in-house, optimizes the campaign daily, and ensures objectives are met. Digital is the number one lead and enrollment KPI that drives the success of our efforts.